When you hear the term, “Online Marketing Guru”, what do you picture?
I bet you are like the majority of us who see a man in his boxer shorts eating Little Debbie’s oatmeal cream pies as he catches the season premier of Duck Dynasty on his TiVo. While he’s laughing with a mouth full of savory goodness, money made from his online business is steadily flowing into his personal bank account.
And you think to yourself, this could be you…
Sure, this could happen. You can make a killing online – quietly pruning your own private money tree nestled in your 50 acre back yard. You could be making money while you’re eating Bon Bons on the couch, or better yet, as you’re sipping a fruity alcoholic cocktail, with an umbrella sticking out of it, while kicking back at an all-inclusive resort on the French Riviera.
If the first thought and question that crosses your mind and quickly stems from this vision is, “Sign me up – How do I get started?”, I’d suggest taking a minute to recompile your thoughts and come back to join the rest of us in reality.
Not to burst your bubble, but you may be surprised to find out that the majority of new online businesses fail within their first year. Why? The answer lies in the title of this article.
There’s a lot of work involved in successfully starting, advertising, and managing your online business. If you’re willing to put in the blood, sweat, and tears into building a successful website and managing the day-to-day tasks associated with it, you will reap the rewards far beyond what any flavorful treat could do to your taste buds. Before we get ahead of ourselves, let’s recap why most online businesses take a nose dive before they can even get off the ground.
Most common pitfalls that lead to online business failure:
Once you have built the infrastructure of your business, researched the inner workings of the Internet, created a killer website, and mapped out a cohesive business plan, you may be antsy to set a launch date and get the show on the road.
However, just when you think it’s time to go live is when you must go back to the drawing board. You aren’t going to experience success and online recognition without developing a database of future users and loyal customers. This is where email marketing comes into play. With potential to reach hundreds of thousands of avid Internet users that fit your demographic targeting criteria, your message will circulate among the masses and generate a “buzz” to bring new traffic to your website.
How to effectively use Email Marketing to kick start your website.
If you are a novice in the field of email marketing, research how managed email marketing services can help jump start your business. With this service, you receive one-on-one guidance in all stages of the email marketing process, from the design and development of your email creative to the execution, evaluation and deployment of your email campaign.
If you have already gotten your feet off the ground but just need to streamline your offer toward a specific subset of the population, consider how targeted email marketing services can take your business to the next level.
Lastly, if you have a general B2B or B2C offer and are looking to get the most bang for your buck, unleash the power of the Guaranteed Opens Program to generate mass exposure, all while being assured that your emails are being delivered to the inbox and opened. With access to a live tracking link monitoring your results in real-time, you are able to set a benchmark for constant improvement.
The opportunity is out there. The majority of entrepreneurs are misguided into thinking it’s an easy business venture, and this accounts for the exponential rate of business failure. If you educate yourself on what to avoid and are able to overcome the hurdles in the process, you could be sitting on a remote beach right about now. Think about it.
Rememeber, You miss 100% of the shots you don’t take. –Wayne Gretzky