Email Marketing – Looking Back Over the Past 15 Years – (Part 4)

Published by: Andrew Paul    |   Category: Blog, Business, Email Marketing, Email Service Provider (ESP)    

If you haven’t read Part 1 –  Start Here

In The Beginning – A Brief History | 2013 – Future

Email Marketing & Business SuccessWe ended 2012 with the best year we had in our history and 2013 started off barreling full steam ahead. We continued to have month over month growth and our Email List Cleaning and Validation Service was growing at a pace better than I could have ever imagined or expected. A large percentage of our business is from returning, existing customers and customer referrals. We are currently on track to add over 1000 new customers in 2013. Our new customer acquisition rate has exceeded all of our projections and goals. New customer orders have doubled in 2013, as compared to 2012 and our average order revenues have increased over 34% .Our email marketing services and Enterprise ESP Platform, eList Manager have surpassed our annual growth expectations as well, and it’s only September.  We haven’t even entered the holiday marketing season yet and were on track for another record year of growth.

Email Answers continues to be a privately held, debt free company. The foundation of Email Answers was built upon trust, honesty, integrity, transparency and putting our customers first. We strive to provide the best possible services, to all of our customers, at a reasonable and fair price.  I feel that this alone is what has led to our success and continued growth.

Planning for Growth

For the past 9 months we have been planning a massive consolidation, upgrades and additions to our servers, infrastructure and colocation facilities. Over the Labor Day Weekend, we transitioned into a new, state of the art data center. As part of our consolidation and move, we built out our own private cloud, enabling us to provide quicker turnaround times for customer orders and to virtually double our ability to process concurrent email list cleaning and validation orders. This upgrade and build-out has given us the infrastructure and ability to be able to clean and validate over 1 billion email addresses per year for our customers. Based on the fact that nearly 30% of all email addresses are abandoned, change or become undeliverable on an annual basis, we feel that email list validation will be an ongoing service that every business, that sends emails to its customers, will continue to need on an ongoing basis.

What will The Future Bring?

Planning for future growth and where we think Email Answers will be in 3 years is not an easy task. Although history does not ensure future performance, we have to be guided by these variables. Looking at all aspects of our business enables us to try and design a road map to where we want to be over the next 1-3 years. We see excellent revenue opportunities in all of the current services we offer and provide and are attempting to steer ourselves into the future as the market leader.

Most people assume a successful person or company just got lucky or worked hard and made it successful. I can assure you even unsuccessful, failed ventures had hard working people behind them. What most people don’t realize is that for every one success story you hear about, there are 100 failures that you’ll never hear about and success is not a bee line to the top. The road to Success is actually paved with failures and I can personally attest to this fact.

I think Albert Einstein said it best, when talking about success in one of his more poignant quotes that has stayed with me throughout my career, “Strive not to be a success, but rather to be of value”. No matter what you do, whether its providing a service or selling a product,  strive to make it your mission to deliver fanatical customer service, above and beyond any and all of your customers’ expectations. If you do, success will follow.

Check back in 3 years to see how we did and how accurate my crystal ball was. I bet we’ll all be surprised.


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