It’s that time again. We’ve all said goodbye to 2012 and have welcomed 2013 with a determination to put our best foot forward in both our personal and business engagements. Taking stock of the achievements and the failures gives us all a marker of how we choose to pursue our goals in the upcoming year.
We all have a host of New Year’s resolutions to kick off this year on the right track. We can all try to lose weight, get more involved in our communities, cut back on our expenses, or increase our bottom line. Whether we make the conscious effort of upholding these resolutions throughout the full year or whether we choose to sink back into our old habits is our own personal choice that can make or break us. It comes down to making realistic goals and working toward those goals in incremental strides.
If your primary objective for your business this year is to increase your bottom line, you must focus your time and attention on streamlining your marketing outreach techniques to ensure that your message reaches as many eyeballs as possible.
In the process of assessing your marketing strategy of 2012, how about leveraging every asset at your disposal and focusing your efforts on becoming a more intuitive email marketer in 2013?
Here’s a list of three New Year’s Resolutions to help streamline your email marketing routine:
1. Clean and validate your database –Did you know that 30% of all email addresses become inactive, unused or abandoned over a one year period? If your deliverability and open rates are questionable, your IP reputation is taking a hit, or you are currently shut down or suspended by your ESP (Email Services Provider), you would benefit from an email list hygiene service that will clean, validate, and verify your existing email address database. It’s a relatively small initial investment that will reduce your overall marketing costs due to bouncing emails. Get Started Now.
2. Reawaken unengaged subscribers – Your customers are the lifeblood of your business. Acknowledging that repeat business represents approximately 80% of your incoming sales, it is critical to continue the dialogue among those who have an invested interest in your products or services. Browse a recently published blog article, Your Customers Called…They’re Lonely, and take your sales to the next level.
3. Adopt a content marketing approach – It is important to understand that it’s not all about you all of the time. In your email marketing campaigns this year, try and avoid the constant sales pitch and participate in a value exchange with your customers instead. Engaging in a personal dialogue and delivering content-rich information rather than continuous sales promotions will go a long way to securing your customer’s loyalty for the long haul.
2013 will present both challenges and opportunities to email marketers. Improving your email marketing strategy is reliant upon learning from past mistakes and capitalizing on all opportunities.
We are here to guide your way.