A Comparison of Email Validation, Verification and List Cleaning Services

Published by: Andrew Paul    |   Category: Blog, Email Deliverability, Email List Cleaning, Email Marketing, Purelist    

We’ve all heard stories of consumers falling into the trap of buying products or services from a company online just because they offered the best price, they promised the best results, or they were the first company that popped up in your Google search results. If you are investing your hard earned cash to get a service delivered, making buying decisions on impulse may not be the smartest or most efficient way to go. Regardless of what service you need, whether it is what cable and Internet service provider to go with, what financing institution to choose from to fund your business, or what airline to book your next exotic vacation, it is always constructive to do a bit of comparative research before forking out your credit card information to the wrong hands. Some companies offer strictly the basic services with no “frills” included, while others deliver above and beyond consumer expectations.

Email list cleaning and validation is no different, and your ability to benchmark a company’s service offerings against its competitors in the industry will enable you to make an informed decision based on your individual budget limitations and performance expectations.

The comparison chart below analyzes the better known companies in this particular industry based on a variety of criteria, and will enable you to clearly identify how each fares against the other.


*If information was not listed on the perspective company’s website, a call was made to the company to obtain it. If the information is not listed in the chart above, this means the company does not provide or offer the specific service, the representative of the company could not answer the question, or a message was left on the company’s voicemail, if available, but the call was never returned.

Contrary to popular belief, cost is not the only factor in choosing the right company. A business that advertises itself as being the lowest cost producer in the industry will often over-promise and under deliver.

When doing your research before choosing the best email list cleaning and validation service provider, it is always a good idea to look them up online and take a look at the service reviews and ratings.

  • Are they listed with the BBB? If so, what is their rating?
  • Are the majority of online reviews positive, or do you have to sift through an overwhelming number of complaints to find a decent review?
  • When you took a quick glance at the corporate website, was it informative?
  • Does the information on their website address each of your questions in a detailed, well-written manner? Or does it look like the entire website was written in a foreign language?
  • When you called the company directly, were they helpful? Were you able to speak with a knowledgeable, experienced individual or did it sound like you were speaking with someone sitting in their underwear at their kitchen table?

For a complete list of both things to avoid and the questions to ask when searching for an email list validation company, follow the link.

Imagine the detriment to your bottom line if your lists end up in the wrong hands. Imagine the ramifications involved to your company’s credibility if, all of the sudden, your customers are being spammed with Viagra emails daily. Is it really worth it? Be very cautious when choosing a company to give your email database to which will provide these services.

In order to get the best overall picture of an email validation and list cleaning company, you must invest time into doing your research beforehand. Your subscriber base is, without a doubt, the most vital aspect of your business. Don’t jeopardize your company’s reputation, your valued customer data, and the future of your business by falling into the trap of disreputable email validation and list cleaning companies who fail to deliver on their promises.

Related article: Why All Email Validation Services Are Not Created Equal

Updates: Email Answers Launches Purelist, a Real-Time Email List Cleaning Service Web Application.




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