How to Get More Exposure Than a New Kim Kardashian Sex Tape
Published by: Andrew Paul | Category: Blog, Promotion
Prior to 2007, Kim Kardashian was merely Robert Kardashian’s daughter. Five years later, she has risen to fame, becoming the star of her own reality television show, owner of her own fragrance, head of a chain of clothing stores, and a fashion icon. Is there a lesson in business to come out of this success story? Who would ever dream of learning valuable marketing tips from someone who is famous for being famous? Are we all doomed to fail unless we leak sex tapes to the press? If you put any negative, preconceived notions about Kim or the entire Kardashian clan aside for a moment, you will realize that there are three valuable lessons to be learned here.
- There is not a day that goes by that the Kardashian name does not appear in the news, tabloids, or Internet. This is because she makes her name known by attending events, sponsoring weight loss products, developing her own clothing lines, or for marrying professional basketball players and then dumping them after 72 days. That said, every company benefits from a steady stream of exposure. If you do not advertise on a consistent basis, your name is likely to be forgotten.
- Kim Kardashian dictates the message that she relays to the public. Directly following her sex tape scandal, she and her family signed with E! Entertainment to host a reality show to get their message across and reveal the truth behind the unfortunate incident. Having signed a $40 MM contract for the last three seasons, I would not hesitate to say that was a pretty good business decision. What companies can take from this is the idea of “controlling” your message to the public so that it reflects your true values, goals, and business objectives.
- One thing that we can all agree on is that Kim Kardashian constantly keeps us on our toes. We never know what we will read in the tabloids, and we expect our jaws to drop in utter shock with updates on Kim’s daily shenanigans. The truth is, news of Kim Kardashian’s divorce was perhaps more widely known than a majority of current events that actually affect our everyday lives. In other words, you must craft an exciting message that keeps your consumers on the edge of their seats wanting more. You must be constantly changing in the eyes of the media. A company who consistently focuses on expanding their market penetration to new markets and one who is developing new things on a frequent basis sends a message to their consumers that they are capitalizing on industry trends. Catering to the ever-changing needs and wants of your target audience is a sure way to keep existing business rolling in and new customers knocking on your doorstep.
Love ‘em or hate ‘em, the majority of us will never be able to market ourselves like the Kardashians. We all won’t follow in her footsteps and become a celebrity sensation overnight. While glitz, glam, and having perhaps the biggest butt in Hollywood may work for a small percentage of the population, the rest of us are left to rest on our own industry expertise and added value we can provide to our customers. Despite how ridiculous Kim Kardashian’s success story is, there is something we can learn from all situations.
At Email Answers we can help you implement a plan to promote your business online. Contact us and let us help you determine a plan within your budget to get you more exposure.