You are what you send

Published by: Meredith Thornton    |   Category: Blog, Email Marketing    

Are you a culprit of sending junk email?

Email that provides no “added value” to the consumer?

Email that promises more than what you can offer?

Email that doesn’t necessarily reflect your corporate brand?

If the answer is yes to any of the above, you may want to take a bit more caution to the design and selling features of the email creative you are sending to your most prized database of consumers. Knowing that these people are your livelihood, why would you take a chance and not deliver the best of what you can offer?

We’ve all heard the expression, “You are what you eat.” It was determined, beginning in the 1920s, that if you want to sustain a healthy, long life, you must subscribe to healthy eating habits. Well, guess what? This old adage has application in the email marketing world as well.

The email that you send is a direct representation of your corporate image. If you see a healthy, long life in the future of your business, it begins by sending an enticing, mouthwatering advertisement, one that will feed the needs of your target market. Don’t invest in an email campaign unless you design and build an email creative that captures the look and feel of your website. This will ensure that you are sending a consistent message to potential consumers so that your brand will become recognized online.

The goal of the majority of companies is to send as many emails as possible to achieve maximum exposure. However, to afford the cost of sending to a larger database, they often skimp out on the extra cost to make their offer unforgettable. Although the email might reach the inbox of recipients across the globe, it won’t be opened unless they feel that your offer is groundbreaking, unique, and has a clear and communicated purpose. Time is precious, and unless you send an email that proves to be worthy of the time spent viewing it, it will be ignored. It’s as simple as that.

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