Email List Cleaning Can Be a Dirty Business

Published by: Andrew Paul    |   Category: Blog, Email List Cleaning, Email Validation, Email Verification    

If, after searching Google for email list validation and you find half a dozen companies who sell “do-it-yourself” software for $100 and your response is, “This sounds too good to be true,” I would definitely agree with you. Buying a piece of software off the web for under $100 that will validate your email address list from your home computer is nothing more than a pipe dream. It will never work, and you will waste a few hours of unnecessary hassle trying to make it work. You can thank me now for saving you much wasted time and energy. Rather, keep the $100 bucks and consider it a gift from me to you.

Email RiskA good provider of email verification is hard to come by. So you might be asking yourself, “Who can I use and trust to provide email list cleaning and validation services for my business?” There are a few options to consider. Large corporations that are equipped with software and technological capabilities to perform legitimate email validation services do exist, but normally charge exorbitant fees. Off-shore or one-man companies who are reasonably priced, but fail to deliver as promised, is also another hurdle to overcome when looking for a reliable company. You would think that, before handing off your most prized consumer or business email database for cleaning and validation to the wrong hands, your search for the most reputable company out there would be a priority.

Here’s a list of the top 5 things to avoid when searching for an email list validation company.

  1. A company whose website is outdated, hard to navigate, and filled with irrelevant or poorly written content. This usually infers that the company is outside of the country and that you have no recourse if things go really bad.
  2. Make sure the company website is more than a 5 page site revolving around selling only email validation. If the site is sparse of information, including a blog or up-to-date information, it is probably not a real, full time business for the website owner.
  3. A company that is run by a guy in his basement or sitting in his underwear working from his kitchen table.
  4. A company with poor, little, or no reviews for their list cleaning and validation services.
  5. A company who has difficulty answering your technical questions when you call them to discuss how their services work. The most common response is, “Our techs do all of the work” or “I cannot explain our process because it’s a trade secret.”
  6. A company who does not address your email data security concerns in a knowledgeable and informative manner is also a bad sign.

Each of the above are indicators, or “red flags,” of an illegitimate company more worried about when the money will hit the bank than they are of the quality of the service they provide. Be wary of companies that claim to be experts at email verification or email validation when all they really do is remove invalid domains. List hygiene is a multi-stage process and not as simple as it might appear to the average Joe. If you are going to trust a company with your entire customer email database, you must begin by doing your homework and asking the right questions. Some of which include the following:

  1. How long has your company been in business?
  2. How do you operate on a daily basis and manage the influx of email lists?
  3. What software is in place to complete this service?
  4. Do you clean emails only or do you validate them as well?
  5. Do you have the appropriate server capacity to perform list cleaning orders in a timely and efficient manner?
  6. How many people have access to my data?
  7. Where is your business located? Is it run from a corporate office or from your living room?
  8. What policies are in place to protect and secure my email data?

After speaking to one of the list cleaning company’s representatives on the phone, be sure to follow your gut instinct. Ask if they have a published FAQ on their email verification process and how they handle your email data. If they don’t sound knowledgeable about their own service or can’t answer all of your questions without stumbling, avoiding your question, or giving you some nonsense answer, do yourself a favor and walk away. There is nothing worse than paying a non-legitimate company to steal your customer list or email database.

Don’t be lazy or afraid to do some basic research on the company you want to do business with. Go to the Secretary of State, within their state of operation, and do a lookup to make sure their company really exists. Search the company name on the Internet to see if they have ripped people off before or if they have a number of unhappy customers.

There are very few valuable players in the game. My advice – choose wisely. Otherwise, you can kiss your IP reputation goodbye and lose your email list to spammers. I might not have a magic crystal ball in front of me, but if you send your list to a disreputable company, I can foresee your seed list getting hit with Viagra and weight loss spam emails in your future.

We know what an impact email list cleaning and validation has on the success of any and all future email campaigns. We perform this service using the most advanced and reliable in-house software for lists ranging from a few thousand to many millions of email addresses. Currently, we are the only company out there that can claim a 95% guarantee on the accuracy of the service performed. Cleaning and validating over 300 million 600 million 1.1 Billion (updated June 2015) addresses a year and recently doubling our server capacity to feed the overwhelming demand of our customers, we certainly make it a priority to deliver beyond your expectations. Now with an online ordering system in place, you can place your list cleaning order, calculate cost, upload your email file, and input your payment details, all in a matter of minutes.

Be smart about which company you choose to entrust your email database with. Do your homework and I can assure you that it will pay off in the long run.

Updated: June 2015

Some additional information and recommended reading: 

A Comparison of Email Validation and List Cleaning Services

Why All Email Validation Services Are Not Created Equal


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3 Responses to Email List Cleaning Can Be a Dirty Business

  1. Mike Clark says:

    I made the mistake of buying the $79 Chinese software to validate my email list, to run from my home computer and the software was a waste of time. Sorry to have missed your article. It would have saved me a couple of hours.

  2. Pat says:

    Well written article. You don’t think of all these things when trying to find a legit company to help you or provide a service.

  3. Pete says:

    Most people don’t do their homework and end up getting screwed by companies who don’t provide a quality service or they try and cheap out by doing it themselves. There are not too many good shortcuts in life. The cheapest option available is not usually the best alternative.

    If you had a bad tooth that needed to be pulled, would you grab a pair of pliers and try to yank it yourself, go online to try and find the cheapest price that a local dentist will do it for, no matter how bad his or her reputation or would you do your research and find the best qualified, honest doc to have pull your tooth?

    I agree it’s not that difficult decision, especially for me, but this country is filled with “special people” who have no clue and don’t do their homework. These are the ones you hear about getting screwed or wasting more time and effort on bad decisions and finally either don’t achieve what they set out to accomplish or finally see the light.