Email Marketing: The Good, the Bad, and the Ugly

Published by: Meredith Thornton    |   Category: Blog, Business, Email Marketing    

As businesses are recognizing email marketing as a valuable and cost-effective solution to their marketing needs, they are becoming dependent on this tool for increased business exposure. However, we at Email Answers are the first to acknowledge there is a right way and a wrong way to do email marketing.

Many of our clients come to us with a misguided understanding of deploying email campaigns. They believe that, as long as they get their emails out to the masses in some shape or form, they are bound to see immediate results. This might have worked before email marketing gained popularity, but as the volume of emails sent on a daily basis is steadily increasing, you must give your customers a reason to pay attention to your message in the midst of today’s advertising clutter. No longer is it efficient to send non-targeted, unsophisticated email campaigns to poor quality data.

In an effort to help you market your products and services to your target audience, we take all necessary measures to ensure that your message stands out and reaches fresh, opt-in data that is growing on a daily basis. We have accumulated data over a number of years, consisting of high performing groups of consumers likely to make purchases online. Our team understands that email marketing is a form of two-way communication that should spark the interests of the email recipients you market to and should demand an immediate reaction. We walk you through the process of email marketing done right so that you do not walk away empty handed.

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