Email Marketing: Survival of the Fittest

Published by: Meredith Thornton    |   Category: Blog, Email Marketing    

You can send out thousands of emails promoting your company’s services, product line, or brand image to the right people at the right time and still not get your desired ROI. You and your company may have poured your heart and soul into creating a product or service that you feel certain will appeal to a vast majority of consumers worldwide, but don’t let your own confidence and belief in your business offerings hide the reality of competition. Every company out there thinks that their product or service is the best, so who is to decide what product reaches the highest stage of the product life cycle and which product hits the dust upon its introduction to the marketplace?

It is the job of a marketing team to convince the public that their product or service can offer something of value. Marketing personnel realize that consumers never fall blindly in love with a product, and they often face the reality of natural selection that acts to weed out products that underperform at every stage of the marketing mix.

This is where email marketing comes in. What better way to drive traffic to your website than to deliver a personalized and tailored message directly to the inbox of those who have indicated an interest in your message?

In order to make the most out of your email marketing campaign, it is imperative that you pay attention to the design element of your message so that it effectively communicates and illustrates how your company, product, or service is differentiated from your competition. In addition, always make sure that you include a call to action in order to immediately direct your customers to the next stage in the purchase process. Because the eye naturally reads from top to bottom and from left to right, placing your call to action in the bottom right hand side of your email advertisement will ensure that your customers are guided effortlessly to the next step.

While these considerations may seem minor, you will likely see major differences in the amount of business you accumulate with every email campaign you deploy. Having been in the industry for over 12 years, we at Email Answers will create, organize, and implement your email marketing campaign from start to finish in order to build your company reputation and consumer base at a competitive price. We will also test and retest your campaign to decipher what subject lines, images, colors, and message content attracts the most loyal customers to your website. We welcome any opportunity to be a part of your business growth.

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